Re-U$e | Reduce | ReCycle ♻️

Our brand represents a conscious mindset which embodies a mindful approach to fashion.

Our UpCycling project represents recreation and valuing all things new and old; good or bad. Everything has a hidden beauty; when charged with the required energy, everything can have great potential and room for change and improvement. Thus, my inspiration for this project of designer upcycling in art & design through fashion, where I use leftover, quality vintage material and/or deadstock to create something new and refreshed.

This idea came hand in hand from inspiration which blossomed to life as a revelation of my understanding of the great impact of my Cypriot ancestral genetic imprints. I grew up in the small Mediterranean island of Cyprus, where our peoples’ mindset seems to be dominated by limiting beliefs which originated from our unfortunate history of oppression due to our island’s long history of invasions and occupations. As a result, our Greek Cypriot society still seems to embody the long term post traumatic psychological imprints of the limited and oppressed mindset of our older generations and ancestors.

Consequently, through this project, I strive to add a small helping hand in breaking the chains in our society’s mindset and help create a safer environment for future generations; coming from a more compassionate frame of mind; one of love and kindness for all life beings and the environment.

As an eco, ethical and consciously aware fashion designer, starting off as a small business, building my brand name based on this notion; I am always looking into expanding my brand awareness through eco-friendly, green solutions that will aid in revitalising our planet; consequently generating immense impact in awakening this concept, appreciation and lifestyle to the general public. 

This comes in our effort to succeed with our brand's goals and purpose to give our planet back it's life, create a greater consumer awareness of embracing more sustainable, green, recyclable raw materials for use in the production line of fashion items such as in handbags, accessories and clothing. Furthermore, inspiring other artists and designers to follow this trend, one of limitless use of imagination and creativity. 

Through the process of recycling and upcycling we also aim in reducing industrial mass production and consumerism; thus creating more unique and exceptional fashion items from reusing 'older and unwanted' stock materials to recreate 'new and rejuvenated' glam fashion creations.

I envision a rebirth/Renaissance of fresh air and life which is almost like a reincarnation from the old, used and abused; but renewed and recreated in a modern, glam, artistic and revitalised way. I’ve actually done this throughout my entire life in various other ways; from art paintings, furniture to clothes, jewellery, handbags etc, but my goal is to successfully incorporate it in more exceptionally lux creations.

We genuinely believe in creating with purpose. Therefore, every detail has a meaning, some come with a history too; but nevertheless, always with a purpose.

Each item has its value of exclusivity. Everything we create is well thought of, handmade; with emphasis to detail; love and care; producing a final product in an ethical and compassionate manner. We strive to use cruelty-free working materials which are eco-friendly; emphasizing our most important philosophy, our compassion and love for all life, people and animals! 

We believe in diversity and we strive to reach a wider niche in order to spread our t•Ana Couture spirit and awareness as far as possible 💫

We are always working on new alternatives!